Sanadkii 2023, markii ChatGPT iyo Generative AI ay dunida qabsadeen, waxaa soo baxay saadaal naxdin leh: "Blogging is dead" (Blogging-ku wuu dhintay).
Dadku waxay isweydiiyeen: Maxaan u akhrinayaa maqaal dheer oo Blog ah haddii aan AI weydiin karo su'aal oo aan jawaab degdeg ah ku helayo 5 ilbiriqsi gudahood?
Waa su'aal macquul ah. Laakiin, xaqiiqada jirta ee sanadka 2025 waxay muujinaysaa wax taas ka duwan. Blogging-ku ma dhiman, laakiin wuu isbeddelay (Evolved). Qaabkii hore ee wax loo qori jiray haddii aad isticmaasho maanta, waad fashilmay. Laakiin haddii aad la qabsato isbeddelka cusub, 2025 waa sanadkii ugu fiicnaa ee aad dhisi lahayd "Media Empire" adiga kuu gaar ah.
Maqaalkan, waxaynu ku eegaynaa sababta Blogging-ku weli u yahay Business Model xooggan iyo sida looga badbaado duufaanta AI.
1. AI vs. Human Experience: Dagaalka "Generic Information"
Si aad u fahanto mustaqbalka, waa inaad kala saartaa laba nooc oo content ah:
Information (Xog): Waa xaqiiqooyin (Facts), taariikh, iyo qeexitaanno.
Insight & Experience (Aragti & Khibrad): Waa sheekooyin shakhsi ah, ra'yi, iyo casharro laga bartay nolosha dhabta ah.
AI ayaa ku guulaysatay dagaalka "Information-ka". Haddii Blog-gaagu uu kaliya qoro "Waa maxay Marketing?", AI ayaa kaa fiican, kaa dhaqso badan, kaana saxan.
Laakiin, AI ma laha Lived Experience (Khibrad nololeed). AI kuuma sheegi karto sida ay dhab ahaan dareemaysay markii ganacsigaagii ugu horreeyay fashilmay, ama dhibaatadii aad martay markaad baranaysay Coding-ka.
Mustaqbalka Blogging-ka: Guushu waxay ku jirtaa Personal Narrative. Dadku waxay rabaan inay wax ka maqlaan dad kale (Human Connection), ma rabaan inay wax ka maqlaan Robot.
2. Google iyo Isbeddelka "EEAT"
Google, oo ah isha ugu weyn ee Traffic-ka, wuxuu fahmay khatarta AI. Haddii Internet-ku buuxsamo qoraallo AI soo saartay (AI-generated spam), dadku waxay joojinayaan isticmaalka Google.
Sidaas darteed, Google wuxuu cusbooneysiiyay Algorithm-kiisa si uu u mudnaan siiyo waxa loo yaqaan E-E-A-T:
Experience (Khibrad)
Expertise (Khabiirnimo)
Authoritativeness (Awood/Sumcad)
Trustworthiness (Kalsooni)
Haddii aad Blog bilowdo 2025, waa inaad diiradda saartaa "Experience". Tusaale ahaan, halkii aad qori lahayd "5-ta Laptop ee ugu fiican", waa inaad qortaa "Laptopyadii aan isticmaalay 5-tii sano ee lasoo dhaafay iyo midka aan kugula talinayo". Tani waa wax AI aysan koobi karayn, Google-na uu aad u jecel yahay.
3. Trust Economy: Dadku Dad Bay Wax Ka Iibsadaan
Dunida oo dhan waxaa qariyay Deepfakes iyo AI Content. Natiijadu waxay noqotay in "Kalsoonida" (Trust) ay noqotay hantida ugu qaalisan (Scarcest Asset).
Blogging-ku hadda ma aha kaliya meel xogta lagu keydiyo, waa meel lagu dhiso Personal Brand.
Markaad si joogto ah u qorto fikradahaaga (Insights), waxaad dhisaysaa xiriir qoto dheer oo lala yeesho akhristaha.
AI waxay ku siin kartaa jawaab, laakiin AI ma noqon karto Mentor ama Role Model.
Marka akhristuhu ku aamino, wuxuu diyaar u yahay inuu iibsado alaabtaada (Products) ama adeeggaaga (Services). AI ma iibiso alaab, dadka ayaa iibiya.
4. AI Sida Qalab (Tool), Ma ahan Sida Beddel (Replacement)
Khaladka ugu weyn ee Bloggers-ka cusubi galaan waa inay isku dayaan inay AI kula tartamaan "Writing". Ha la tartamin, ee La Shaqee (Leverage).
Bloggers-ka ugu caansan 2025 waa kuwa isticmaala AI si ay u kordhiyaan wax-soo-saarkooda (Productivity), laakiin aan u ogolaan AI inay beddesho codkooda (Voice).
Sida saxda ah ee loo isticmaalo AI ee Blogging-ka:
Brainstorming: U isticmaal si aad u hesho fikrado cusub oo Blog post ah.
Outlining: U isticmaal si ay kuu siiso qaab-dhismeedka maqaalka (Structure).
Research Assistant: U isticmaal si ay kuu soo ururiso xogta adag, kadibna adigu hubi (Fact-check) oo ku dar aragtidaada.
Editing: U isticmaal sida "Editor" si ay u saxdo naxwaha ama u hagaajiso qaab-qoraalka.
Haddii aad 100% ku tiirsanaato AI (Copy-Paste), Blog-gaagu ma yeelanayo Unique Value Proposition. Wuxuu noqonayaa "Commodity" aan qiimo lahayn.
5. Lahaanshaha Dhagaystahaaga (Owning Your Audience)
Baraha bulshada (Social Media Algorithms) waa kuwo isbed-beddela. Maalin baad sare u kacaysaa, maalinta xigtana waa lagu aasayaa. AI Search (sida Google SGE) waxay yarayn kartaa dadka soo booqda website-yada (Traffic decline).
Xalka 2025 waa: Email List.
Blog-gu waa "Home Base"-kaaga. Hadafkaagu waa in akhristaha yimaada Blog-gaaga aad u beddesho Email Subscriber.
Markaad haysato Email-ka qofka, waxaad leedahay Direct Access. AI ama Google Algorithm kuma xannibi karaan.
Blogging-ku wuxuu noqday "Filtering Mechanism" – wuxuu soo jiitaa dadka sida dhabta ah u xiiseeya mowduucaaga, kuwaasoo ah kuwa ugu dambeyntii wax kaa iibsan doona.
7. Blogging oo noqday "Content Hub" (Xarunta Dhexe)
Sanadka 2025, Blog-gu ma aha kaliya qoraal (Text). Waa Multimedia Hub.
AI si fudud ayay u soo saari kartaa qoraal, laakiin weli way ku dhibtoonaysaa inay abuurto Video ama Audio leh shucuur dhab ah oo dadku ku xirmi karaan.
The Moat (Difaacaaga): Si aad Blog-gaaga uga dhigto mid aysan AI koobi karin, waa inaad isku dhex-dartaa qaabab kala duwan.
Ku dar Video Embeds (YouTube) oo aad adigu kasoo muuqanayso.
Ku dar Podcasts aad codkaaga ku sharxayso.
Isticmaal Infographics gaar kuu ah (Original Data Visualizations).
Marka Blog-gaagu noqdo meel isugu keenta Video, Audio, iyo Qoraal qoto dheer, wuxuu noqonayaa "Resource" aan la beddeli karin. AI way "akhrin" kartaa qoraalkaaga, laakiin ma beddeli karto "shaqsiyadaada" (Personality) ka muuqata Video-ga.
8. Isbeddelka SEO: Laga soo guuro "Keywords" loona guuro "GEO"
SEO (Search Engine Optimization) wuu isbeddelay. Hadda waxaa soo baxay erey bixin cusub oo la yiraahdo GEO (Generative Engine Optimization).
Mustaqbalka dhow, dadku waxay isticmaali doonaan AI (sida ChatGPT Search ama Google Gemini) si ay jawaabo u helaan halkii ay ka isticmaali lahaayeen Google Search caadiga ah.
Sidee laguu helayaa? AI-yadaani xogta kama keenaan hawada; waxay kasoo xigtaan Website-yo lagu kalsoon yahay (Trusted Sources).
Haddii aad leedahay Blog tayo sare leh oo bixiya xog asal ah (Original Data) iyo aragti khabiir, AI-du waxay Citation (Xigasho) ahaan u soo qaadanaysaa Blog-gaaga.
Tani waxay kuu keenaysaa High-Intent Traffic (dad si dhab ah u raba inay wax bartaan ama wax iibsadaan), maadaama AI ay mar hore u shaandhaysay (Filter) macluumaadka.
9. Hanti Dijitaal ah oo la Iibin karo (Digital Real Estate)
Mid ka mid ah sababaha ugu waaweyn ee loo bilaabo Blog 2025 waa Asset Value (Qiimaha Hantida).
Social Media: Akoonkaaga TikTok ama Instagram ma lihid adigu. Haddii Platform-kaasi xirmo ama Algorithm-ku isbeddelo, ganacsigaagu wuxuu ku burburi karaa hal habeen.
Blog/Website: Waa dhul aad adigu leedahay (You own the platform). Waa Asset aad mustaqbalka iibin karto (Exit Strategy). Website-yada leh Traffic iyo Dakhli joogto ah waxaa lagu kala iibsadaa lacago aad u badan (20x - 40x dakhliga bishii) suuqyada sida Empire Flippers ama Flippa.
Blogging-ku waa maalgelin (Investment) la mid ah iibsashada guri, halka Social Media-hu la mid yahay guri kiro ah.
10. "The Slow Web" Movement (Baahida loo qabo qoto-dheeri)
Sida dunidu u noqotay mid degdeg ah (Short-form content, 15-second videos), waxaa soo baxay dhaqdhaqaaq lid ku ah oo loo yaqaan The Slow Web.
Dadka caqliga badan (High-value audience) way ka daaleen nuxurka "Fast Food-ka" ah ee baraha bulshada. Waxay u ooman yihiin wax ay si deggan u akhriyaan, uga fekeraan, oo ay wax ka bartaan.
Newsletter-ka iyo Long-form Blogs ayaa ah meesha ay u soo cararayaan dadka raadinaya tayada.
Haddii aad 2025 diiradda saarto qoraallo dhaadheer oo cilmiyeysan (Deep Dives), waxaad soo jiidanaysaa dadka ugu tayada sarreeya (Decision Makers, Founders, Investors) kuwaas oo ka qiimo badan malaayiin qof oo "scrollers" ah.
11. Monetization: Diversification Beyond Ads
Waqtigii hore, Bloggers-ku waxay ku tiirsanaayeen Display Ads (sida Google AdSense). Mustaqbalka, dakhliga xayaysiiska (Ad Revenue) wuu yaraan karaa sababtoo ah AI ayaa yaraynaysa tirada dadka booqda Website-yada.
Laakiin 2025, Blogging-ku wuxuu u guuray moodello dakhli oo ka xoog badan:
Affiliate Marketing: Dadku waxay aaminsan yihiin talada bini'aadamka. Haddii aad soo jeediso Software ama Qalab aad isticmaashay, dadku way iibsanayaan.
Digital Products: Iibinta koorsooyin, E-books, ama Templates.
Memberships/Community: Dadku waxay diyaar u yihiin inay bixiyaan lacag si ay uga mid noqdaan beel (Community) isku fikir ah oo Blog-gaagu hormuud u yahay.
Gunaanad la kordhiyay:
Doodda ah "AI ayaa beddelaysa Blogging-ka" waxay la mid tahay tii la yiri "TV-ga ayaa dilaya Raadiyaha" ama "Internet-ka ayaa dilaya Buugaagta". Warbaahin cusubi ma disho tii hore, ee waxay ku qasabtaa inay koraan (Adapt).
Sanadka 2025, Blogging-ku wuxuu noqday mid u baahan Human Touch ka badan sidii hore. Waa fursad aad ku noqoto codka runta ah (The Authentic Voice) ee dhextaagan sawaxanka makiinadaha (Machine Noise).
Haddii aad diyaar u tahay inaad bixiso qiimo dhab ah, Blogging-ku waa ganacsiga ugu fiican ee aad maanta bilaabi karto.
